Saturday, May 15, 2021

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Google’s Advertising business is facing collapse

Google is investigating possible violations of antitrust laws and is inclined to promote the spin-off of its advertising technology business. According to a recent CNBC quote from private sources, the US Attorney General is investigating Alphabet Inc.’s Google for potential antitrust violations and is inclined to promote the spin-off of its advertising technology business as part of the expected lawsuit. In addition, the Federal Department of Justice is investigating Google’s Android operating system, its search bias, and advertising. Google spokesman Julie Tarallo McAlister (Julie Tarallo McAlister) in a statement detailed Google’s cooperation with the Department of Justice and the State Attorney General’s Office.

“We don’t have any updates or comments on speculation. The facts are clear: Our digital advertising products compete across a crowded industry with hundreds of rivals and technologies, and have helped lower costs for advertisers and consumers,” Tarallo said.

Several antitrust complaints against the company focused on promoting its core business (such as search and how to make money). Google of course said it did nothing wrong.

“We continue to engage with the ongoing investigations led by the Department of Justice and Attorney General Paxton, we don’t have any updates or comments on speculation,” a Google statement says. “The facts are clear. Our digital advertising products compete across a crowded industry with hundreds of rivals and technologies and have helped lower costs for advertisers and consumers” Google added.

Facebook Inc., Amazon.com, and Apple have also received a series of investigations, accusing the tech giants of using their advantages to close smaller competitors such as technology startups.

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