The fifth season of “Big Brother Naija” performance kicked off on July 19, 2020 (Sunday). According to the tradition, the name of the new season is based on the social conditions at the time. Big Brother (Naija Lockdown). Profiling 20 housemates, 10 makes and 10 females.
Since the show started, non-stop conversations about the show have been going on social media. According to data from the digital media monitoring tool, Keyhole.
Conversations related to “Big Brother Naija” attracts 370 million online viewers every day. In the past five days, more than 760,000 users worldwide have posted content about the program on the Internet. This is in addition to the 40 million TV viewers from across Africa. In addition to talking about their favorite roommates, social media users discovered a new conversation starter a few days before the show –( The beauty of the house). Talking about the house beauty and how different and well decorated it was.
The interior decoration was carried out by Olajumoke Ogunnaike, Lefteye’s Signature. Adding a flare features to the house, a personal bedroom for the head of house and lounge and also better comfort and less disturbance. A Solon was also introduced to help the housemates tidy up themselves.
Although the new look of the house was praised, not many people stopped to think about how much money was invest to achieve everything we saw on the screen. However, recent investigations and sources close to the exhibition organizers revealed that the cost of building a BBNaija Lockdown house is about N2.5 billion.
This figure includes more than N300 million in construction costs, and N2 billion spent on production equipment such as consoles, cameras, microphones, cables, lighting, and audio. Hundreds of millions of naira were also used to provide utilities, information technology and security systems, building renovations, COVID-19 modifications to houses, etc.
It was further revealed that the company spent an additional N1 billion or more on the actual production of the show, including the participation of more than 300 full-time employees inside and outside BBNaija House with talents who work tirelessly to produced the show.
MultiChoice has contributed about 634 billion to Nigeria’s economy, invested in Nigeria’s creative industries, content and production infrastructure, and paid taxes and management fees to the government’s finances. It also shows that MultiChoice created more than 12,000 jobs during the review period.